Hey, that’s not me talking, that’s 1C publisher Darryl Still. Why should you care? Believe it or not, 1C (publisher of King’s Bounty and Men of War) is second in size only to Ubisoft among European-owned publishers. (I know! I had no idea either!) Also, Still has been around the block a time or two. In addition to working at EA and Nvidia, he helped launch the Lynx and Jaguar, two systems that I’m sure, in another hundred years, history will look back on kindly. (I kid because I love.) In truth, he doesn’t so much call US/UK retailers dumb as he talks about how great Steam has been for PC publishers (given the fact that the brick and mortar retailers are dumb). From his interview with CVG:
The PC has been at the forefront of most technology shifts in the market. I was very aware of this at Nvidia. Most breakthroughs in console technology have their roots in the PC market. Most leaps in games development come to the PC first and then work their way into the SDK’s of the console manufacturers. But for the longest time we’ve been told by retail, in the UK and US especially, that PC games is a dying market.
It has been getting less and less shelf space and less and less focus in store, but in all that time we, as a PC publisher have seen absolutely no drop off in demand. In fact the dichotomy between us being told by retail there is no demand for our product and us being asked by customers – by e-mail, phone etc. – where they can find our games is quite shocking.
Ribbing aside, he’s on the right side of this one. Go read the whole thing.